Paul Guardado

Hire Paul

Websites and AEO that ship results.

Three services, all built around how AI changed the work. Done-with-you or done-for-you.

Service 01 — Website Building

A site that actually does its job.

Most small-business sites are brochures. Yours should convert, capture, and compound.

What's included

  • Full design + build (no templates, no page-builders)
  • Astro or Next.js stack — fast, modern, SEO-ready
  • Conversion-focused IA + copy guidance
  • Newsletter + lead capture integrated from day one
  • Hosting + deployment on Vercel, set up to scale

Who it's for

Small businesses and solo operators who've outgrown a Squarespace and want a site built on the same stack the modern web runs on.

Typical engagement

3–6 weeks, depending on scope. Done-with-you or done-for-you.

Book a discovery call →

Service 02 — AEO Enhancement

Get cited by the AI that's replacing search.

SEO got you to page one. AEO gets you quoted in the answer.

What's included

  • AEO audit of your current site, content, and structured data
  • Page-level rewrites for citation-ready answer extraction
  • schema.org + JSON-LD setup for products, services, FAQ, articles
  • Topic-cluster + entity strategy for your domain
  • Monthly tracking against ChatGPT, Perplexity, Claude, Gemini

Who it's for

Existing sites with decent traffic that aren't showing up in AI answers. Or new sites that want to be discoverable by both Google and the AI layer from day one.

Typical engagement

One-time audit + setup, or ongoing monthly retainer.

Book a discovery call →

Service 03 — AI Integration

AI wired into the work you already do.

Most teams know AI is the leverage. Few know where to plug it in.

What's included

  • Discovery: map your workflows + find the highest-ROI plug points
  • Custom build — internal tools, customer-facing features, or agent workflows
  • Claude, OpenAI, or open-source — whichever fits the job
  • Admin dashboard + observability so you can see what AI is doing for you
  • Optional ongoing retainer for tuning, expansion, model upgrades

Who it's for

Small businesses and solo operators who keep hearing "use AI" but don't know which task, which model, or how to ship it. Or teams already paying for AI tools that aren't moving the needle.

Typical engagement

2–6 weeks for a first build. Monthly retainer optional after launch.

Book a discovery call →

Recent Work

Real builds.

In progress

Niche Website

Active build — niche-market site as part of Paul's own business.

Launching soon

In progress

Jose St Phard

Speaker, executive coach, chaplain. Full site + proprietary frameworks + 30-min booking flow.

Case study coming

In progress

Camp Cedar Falls

Pro-bono full-product build — retreat-booking platform + workflow automation.

Case study coming

Ready when you are

Book a 30-minute discovery call.

Tell me what you're trying to build. I'll tell you whether I'm the right fit and what it'd take.

Book a discovery call →

30 minutes · Google Meet · free