For Aspiring Builders

Learn the full stack — from prompt to product.

Prompts, GPTs, AEO/SEO, product creation, and how to actually ship real things. No fluff, no hype, no fake gurus.

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Case Study

Real builders, real ships.

A beginner case study will live here — someone who started where you are and shipped their first thing.

Coming soon

The Library

What's inside.

Resources are released as they're built. The Newsletter ships every week.

01

DFY Prompts

Done-for-you prompt library for builders.
Coming soon
02

Skills.md template

The file Paul uses to teach LLMs his stack.
Coming soon
03

Featured GPTs

Custom GPTs for product, research, and shipping.
Coming soon
04

Tech stack guide

Tools, services, and how they fit together.
Coming soon
05

AI intro series

Start here if you've never used AI before.
Coming soon
06

Product creation (PRD)

From idea to PRD to shipped product.
Coming soon
07

AEO playbook

Get cited by ChatGPT, Perplexity, and friends.
Coming soon
08

SEO playbook

Old-school traffic — still works.
Coming soon
09

AI Newsletter

Weekly insights, tools, and breakdowns. Free.