§ THE BEDROCK

A 7-part brand foundation. Drafted in an afternoon.

Audience. Brand. Aesthetics. Content persona. Topics. Funnel. Monetization. Built around your business — not a template you fill in.

The Bedrock — Standalone

$97 one-time

Includes one full Bedrock generation. Additional generations $39 each (covers model cost).

  • — One complete 7-part Bedrock (8,000+ characters per part)
  • — Editorial output in plain words, no hype
  • — Downloadable markdown of the full document
  • — Year-long access — generate additional generations at cost ($39 each)

Already a Workshop member? Open it free — it's included.

§ I — What you get, exactly

  1. Audience Strategy. Demographics, psychographics, current vs. desired identity, pain → transformation.
  2. Brand Strategy. Origin, values, personality, positioning, signature framework.
  3. Brand Aesthetics. Palette, typography, moodboard, Pinterest board outline.
  4. Content Persona. Archetype, platform voice, formats by purpose.
  5. Content Topics. Pillars, evergreen topics, hook bank, weekly flow.
  6. Customer Journey Funnel. Awareness to action, lead magnet ideas.
  7. Monetization System. Offer suite, AI assistant roles, mini funnel templates.